Shared Value Initiative Launches Community of Practice

by Cameron Neil

As part of my trip to Boston to attend the Global Shared Value Leadership Summit, on behalf of Net Balance, I joined 25 other strategy and sustainability consulting firms from Australia and around the globe for the first Shared Value Initiative Affiliated Professional Services firms training program, delivered in Boston 20-22 May. The creation of a network of APS firms is part of the Shared Value Initiative’s field building activities, looking to create an ecosystem that can assist more companies to think about and apply shared value within their business.

The training program brought together a range of different consulting firms to form a community of practice around creating shared value to advance the development of effective frameworks, tools and methodologies that can then be applied within unique contexts of companies around the world.

As part of the APS workshops, Mark Kramer shared 4 points on the current thinking relating to CSV:

  1. Social problems are business problems and opportunities.
  2. Shared Value is about innovation and creativity – it is beyond tweaking business models or corporate philanthropy. It is about weaving social need in to the fabric of business and creating new ways of doing things.
  3. Shared value is evidence-based. It is not about intention, but measureable impact in solving identified problems.
  4. Shared value is a discovery process and a journey – it requires companies to do things they haven’t done before. It also requires governments and community organisations to do things differently as well, embracing business as partners.

To learn more about the Affiliated Professional Services Network, go to www.sharedvalue.org/partners/associated-professional-networks. To learn more about how Net Balance, an Affiliated Professionals Services firm, can assist you in discovering shared value opportunities for your business, contact Cameron Neil on cameron@netbalance.com or 03 8641 6433 or view Net Balance’s CSV capabilities.

Cameron Neil is a Senior Associate of Net Balance (Cameron@netbalance.com),
one of the world’s leading sustainability advisory firms.
Cameron is based in Melbourne.

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